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Patagonia Advertising Analysis
This video is a critical analysis of five different advertisements and is one of the final assignments for my class, COMM333 Persuasion at Old Dominion University. In this in assignment I was asked to identify the different target audiences, motivational appeals, and message structure of each of the five advertisements of my chosen brand, Patagonia. Throughout the video I go each ad individually and connect them to the specific course theories I've gone over in class. Finally
elizabetheden219
Nov 231 min read
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Persuasion Through Horror
Coralie Fargeat’s shocking body horror, The Substance , takes the audience through a persuasive journey that sparks change in their...
elizabetheden219
Oct 96 min read
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Digital Leadership Through Quiet Presence
For my digital mentor assignment, I wanted to choose someone who worked in the mental health field. Specifically, I wanted someone who...
elizabetheden219
Oct 13 min read
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Evaluating Scales
In my class, COMM333, I have been closely studying persuasion and its effect on attitudes and behavior, and a direct, efficient way to...
elizabetheden219
Sep 304 min read
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Summing it All Up: Final Reflection for COMM314
1.In what ways do you think you improved your professional presence after completing the eP? By creating and cultivating an E-Portfolio,...
elizabetheden219
Apr 27, 20244 min read
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ePortfolio Part 1: Reflection
For the first curation of my Wix website, I decided to pursue option one where I met with an ePortfolio peer mentor to discuss possible...
elizabetheden219
Jan 27, 20241 min read
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ePortfolio Part 1: Improving Functionality and Accessibility
I recently met with an ePortfolio peer mentor, Cami, and made some accessibility changes to my page. We looked over my current Wix page...
elizabetheden219
Jan 27, 20242 min read
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